Starting A Business Starts With An Idea

For many the dream of starting a business begins from behind a desk at work.

Perhaps they have just finished a project and feel that this could have been “their” project. One they would reap all the benefits from.

For other people they dream of starting a business because they want to spend more time with their family. They see their children growing up before their eyes and feel that they are missing out on never to be repeated moments.

Dreaming is one thing. Doing is another.

What do you need to do so that you go from dreaming to doing?

First you need to have a plan.

Sadly many have quit their jobs before they had the proper foundation.

If you want to start a business you can do so while you are still employed.

As a matter of fact in many ways it’s better to do that especially if you have financial obligations that need to be met.

Your first step is to start thinking about the type of business you want to start.

May be you are an accountant and you want to branch out on your own.

For others it might not be that easy. They aren’t sure what business to start. All they know is that they want to enjoy what they do.

That’s the perfect place to start.

What do you enjoy dong?

This is where you need to get a pen and paper (or your tablet) out and put down the things you would like to do and are good at. This is extremely important because you need to be able to follow through.

Are you good at planning parties? That could lead you to a business as a planner. The question is what kind of planner?

Do you want to plan corporate events? Weddings? You need to drill down and get very specific as to what you want your business to be.

Take the list you have made of the possible businesses you could start and ask your family and friends what they think.

These are the people who know you really well and can help you see things you don’t.

If you are the type to start a project and never finish it then starting a business might not be right for you.

Once you get their feedback take a look at the areas you need to work on.

The process of finding what type of business that’s right for you usually begins with a dream. Now take the steps to make that dream a reality.

How to Quickly Get Your Product Noticed in a Crowded Market

Yes, you want to sell your product! So too is Mr. Jones and many others like him you are competing with. What gives your product any edge above all others is your ability to get it noticed more and faster than its competitors. How people see and perceive your product matters a lot in their decision process. You may have a good product that could satisfy the needs of the members of a particular market segment. But, they may not know that yet. So, you are left with the challenge of figuring out how to influence their perception of the product and getting them to try it out. Influencing people this way is the easiest thing to do but with these six tips, you can make the difficult task manageable.

01. Be sure you have a good product for the market. Marketing experts always say, “A good product sells itself.” If you spend time and efforts to get a good product in the market, you spend less to get it noticed in the market place. Once people who have used it start talking about its qualities, they not only come back for repeat purchases, they manage to bring more buyers in tow.

02. Work hard on converting a group of early adopters. It is now a proven marketing truism that when anything new comes into the market, some people will be more willing to give it a try than others. These are the early adopters. Bearing that in mind, your duty as a marketer is to offer significant incentives to induce an actual trial by these early adopters. Making available free samples is proper here, especially if your product is relatively inexpensive. With that, you are likely to get early satisfied customers who are likely to buy more in the future and could also tell many others about the product.

03. Use reality to alter perception. To be able to do this effectively, you must find ways to develop fact-based arguments that explain the value of your product very smoothly and easily to potential buyers. Take this pitch about a new soft drink such as, “Our new soft drink tastes the same as what you are currently drinking, but it has 40% lower sugar content and has no additives.” The health benefits of low sugar content and lack of additives really present this new drink as a healthier alternative which can easily sway some buyers to try it out.

04. Seek endorsements from people whose opinions others respect. Among the people you can go to for endorsements are highly visible and well-known product experts/professionals. These people are known experts in their fields and whatever they say always carries a lot of weight and helps to sway public opinion. When such people endorse your product and speak up for it that helps to influence a great deal public perception of the product.

05. Use demonstrations to highlight the value of the product you are offering. If you seek to displace an established incumbent in the market place, you must explore ways to use side-by-side comparisons. They are very effective in molding opinions. If the benefits of your product manifest quickly either by way of live or video demonstrations, it is possible to get your message across more powerfully. That helps to get your product noticed pretty quickly as a result.

06. Target and use societal influencers. Among the people you can go to for testimonials are people whom many others look up to and whose opinions influence a lot of people in the society. In this group of people are athletes, pensioners, senior citizens, sports persons, religious leaders, ex-service men/women and war veterans. The idea is, if the right people are known to use your product, many others could be induced to give it a try. For example, manufacturers of athletic equipment often give free products to high-visibility athletes or teams. Some manufacturers of sports equipment often give game jerseys to selected football teams as long as the company’s trademark swoosh is visible. The athletes who wear the jerseys are “influencers” and do prompt others to buy this or any another product the company is making. The idea of donating free sports equipment for trials works extremely well to get a product easily noticed in a crowded market place.

How To Be A Network Marketing Superstar

busineesSo, do you think you have what it takes to be a network marketing superstar?

There are many people nowadays trying their hand at network marketing. While some of them are earning enough to get by, there are frequently superstars who seem to have more people in their teams, more money in their pockets and more appearances as trainers or coaches. And yes, even a new network marketer can achieve all of these with hard work and dedication. Here are some ways on how to be a network marketing superstar.

Start with the Right Product

Since many businesses use network marketing nowadays, you can also choose from plenty of products and services. Note that just because so-and-so product is known among many people as trending or successful, it does not mean that it will be the right product for you. It is usually best to choose a product or service that you could be passionate about when sharing with others. That way, you can genuinely recommend the products to your future clients, and you will be more than happy to assist others when they spread the word, too.

Educate Yourself

It is great to start with good products, but without proper knowledge on how to market them, you may find it hard to find people to sponsor for your business. That is why you need to keep educating yourself. Read about the products you are selling, learn new ways on how to reach out to people and keep yourself updated with the latest news and trends. Better yet, ask someone you look up to on how to be a network marketing superstar. Besides finding better and more efficient ways to expand your network, many people will also look up to you as an expert in your field.

Treat your Business as your Baby

So youve got great products and youve got the expertise to market them. Unless you treat your business just like, well, a business, you will find it hard to succeed. Treating your business as your baby means taking active steps to keep marketing, prospecting and learning. Try to work on your business a little bit every day, like making a call or two daily, or even just reading up on new techniques to improve your people skills. Remember: what you are working on is a business and not a hobby, so treat it like one.

How to be a Network Marketing Superstar

There are many more ways you can employ to be a network marketing superstar. However, among them, the most important would be starting with the right product, educating yourself and treating your business as your baby.

However, there is no such thing as a get-rich quick scheme in any business, even MLM ones. So get to work, keep persevering, and maybe you yourself can someday teach others about how to be a network marketing superstar, too.

Get More Business Through Social Media Marketing

Business 1The cost of most advertising plans is usually their biggest problem, but social media marketing has become the fix to all that worry. There are no costs required to create and supply captivating media on social-networking sites and this means anyone can take advantage of the opportunity. The focus shifts to quality over quantity, but with the help from this article, you can learn to supply both.

Look on the top right hand corner of your blog. You’ll see a Facebook LIKE box. This lets people “like” you for Facebook. People can do this without navigating away from the page. You will increase your exposure if you make it easy for people to do.

It is important that you fully understand the time, and effort that goes into running a social media marketing campaign. Without an overall business plan you may find yourself moving from one trend to another without allowing any of them time to really work. Get together a strategy that outlined your plan of attack and go forth accordingly.

To create social media marketing materials that get noticed, learn how to write attention grabbing headlines. It does not matter how good your products or pieces are unless the headline is good enough to draw in a reader. Facebook fans are skimming over many posts within their feed. How do yours stand out worthy of a closer look?

If your blog has grown popular, put up some stats showing your visitors how many others follow your content. Demonstrating your growth through showing the number of Facebook “likes” you’ve received, Twitter followers you’ve accumulated or any awards your site or blog has received is a great way to prove your “social worth.”

Get a WordPress blog so you can use the WordPress Retweet button. This features allows your visitors to post a link to one of your articles in their Twitter feed in a simple click. You could also add Retweet buttons on your website if you take the time to code it yourself.

Remember that when you are using social media to market your business, you are communicating with people, not at them. The technology that people are using now and the way social media is designed is allowing your customers to communicate easier than ever before. You have to engage in this conversation and communicate with your customers in contrast to posting ad copy with a one-sided point of view.

While social networks have certainly changed communication habits, maintaining a professional persona is important. Although you can be more personal on a social network than when using other forms of communication, you also need to keep your communications professional. Don’t get too chatty or friendly with customers. Don’t argue with the haters. Just delete any comments from trolls or other offensive posters that don’t add to the discussion. You can create certain other profiles with your name in order to socialize with your friends.

Maintain records of progress along the way. Good record keeping will give you a view of your traffic and sales over time. Figure out which actions gained you the most action, and then repeat those strategies. If you aren’t monitoring all your social medial marketing results then it becomes impossible to know what works and what doesn’t.

If you already run, or are considering starting your own business, there is no reason not to follow the advice given here. Social media will create a new world of opportunities and profits that only require time and focus. Remain updated with the newest advancements in the online world and always stay ahead of the competition.

Effective Marketing is About Loving Your Customers

Business 2

Quality means doing it right when no one is looking. ~Henry Ford

Do you cut corners in your products and services? Or do you make the honest effort to do it right even when no one is looking? You cant expect perfection as that is an impossible goal for the imperfect people we are. The question is simply if you have done your best. Do you do the job right even if your customer or client may never know the difference?

Marketing with Integrity is about loving your customer. Develop a relationship with them. Advise them. Help them. Offer them products and services which will help them. Protect them from those who would take advantage of them. It isnt about being the cheapest in the market, although you could make that your unique selling position.

It is really caring about the results your customers get from your products. If good service and quality require higher prices, then youll have to charge higher prices. Base your business on really helping solve your customers problems.

That shouldnt just be a buzz phrase. Make it the truth to you and your business.

Employ educational selling. Tell your customers the whole story if necessary. Give them reasons why they should buy from you. Promote the benefits of your product or service. Have ads which tell a story of how your product has helped other customers and clients. Just make sure it is a true story!

Being honest doesnt mean being boring.

It also doesnt mean being bland. You can still have exciting benefit rich ad copy and true stories to sell you products. You have to use good salesmanship to bring in buyers. Just dont use salesmanship as an excuse for lying or dishonesty.

If you truly love your customers, you wont deceive them or trick them into buying something they shouldnt. You wont tell them this is the best price when it isnt. You wont make up fake stories to sell more items. You will do everything you can to help them make a right buying decision. You will give them all the information they need to make a wise decision.

You will show them how well your product will help their lives. Do your best to produce or find the absolute best product or service for your customers wants and needs. Tell them how your product will improve their lives. Use examples. Tell true stories.

Paint a picture of the results they can achieve through the product. Once someone buys, nurture and continue to care about them. Support and reinforce their buying decision by how you contact them. Then offer them other products and services which will benefit their lives. Dont use integrity as an excuse to keep your products hidden and not show the full benefits of them to your customers.

Youre hurting your customers if you keep good quality products hidden from them!

Importance Of Marketing Consultant To Grow Your Business

Be it an online business or traditional roofing, export business; the main motto is MONEY. Money and profit doesnt fall from the sky, but from the customers. Thus to achieve your goal in business you must have more customers that too loyal ones. Now that we know customer is the essential ingredient in ones business, what makes us get more customers or to retain the existing ones? Advertise. In other words market the products to the customers.

In your business you may recruit quality software professionals for system related work, security official for security, workers for production etc, but why not a marketing consultant for marketing? Most of the people think marketing can be done by some of the workers itself or by some advertising agent. However this misconception leads to erroneous results. Marketing is as important as the production, design, export, sales etc. Unlike agents who are middlemen between your company and the ad agency, marketing consultant is the one who has education and experience in the marketing field.

Marketing consultants must be recruited in the company because they not only help in marketing products but also suggest tips and tactics to improve the marketing strategy of the company. Their only job is to promote your products and increase the prospective customers. Since they are consistently in the marketing environment, they know the recent trends and the competitors, thereby improving your business by their marketing skills.

They provide new ideas because their basic education for marketing would have made them creative, innovative. Apart from providing ideas and marketing strategy, they dont hesitate to go from places to places or website to website, to social networks to promote the company. Additionally a marketing consultant would have a lot of acquaintances and contacts than you, hence when he promotes through his social networking profile then there is likely to be more response, than promoting normally.

Finally, marketing consultants are a pleasant plus to your business and recruiting them will improve your business and assure its growth by all means. If your business is small scale one (online or traditional) then your ultimate option for marketing should be through marketing consultants since they find you customers at the initial step, which may be an useful step initially, that will give you profit on the long run.

Ethical And Unethical Ways Of Using Social Networking Websites As An Online Marketing Tool

Integrity is always important especially if you own and maintain a website. Unethical behavior in using social networking is rampant these days. This type of behavior could damage the integrity of your business and affect the potential for marketing your products or services. On the other hand, there are many methods you can use to market your website that are ethical.

Always respect the privacy of online users. Remember that social networking websites are composed of an actual community of internet users. So, if you are using social networking marketing, you become a member of that community. Your business may have a place in any community but you have no right to invade the privacy of people within the online community. Avoid spamming your friends on your social networking sites.

Online websites such as Facebook and Friendster are being used by various social network marketers to get internet traffic to their businesses. This can be done in an ethical way by directing people to an interesting blog article on your blog site, but spamming internet users using links or images directly to your business website is not ethical. That can eventually gets you banned by search engines and social networking sites.

Avoid spamming with your marketing advertisements for your business website.
Social networking websites are now vigilant on spamming patterns which are considered unethical practice as part of online marketing strategy. Honesty and professionalism with the online communities are very important.

When using social networking websites, always participate with integrity and honesty. First, you need to be a member to participate. You need to register yourself to groups which are relevant to your business. Make friends within the community and show to your co-members that you have expertise in a certain field which is related to your products and services.

The content that you publish on the social networking website must be good quality and relevant to the people on that site. Avoid being too pushy to the online community for your products or services. Avoid misleading information referencing your products or services. Criticizing your competitors is unethical.

Ethical practices in using social networking websites as a tool for online marketing have no specific guidelines; however, it is wise to seek at least some basic knowledge of on media law to know the potential risks for yourself and your business. Just google the term media law and youll find plenty of good information.

Advantages And Disadvantages Of Direct Marketing

The term marketing implies the single goal of profit. It is categorized into two, direct marketing and indirect marketing and there is a significant line of difference between the two. Direct marketing is basically business from manufacturer to consumer without the involvement of middlemen, whoever it is. This is generally done by mailing the consumer or contacting him directly, so he can know about the products. The use of media advertisements is very limited and whatever little use is made includes only the demonstration of their products with call back numbers. Direct marketing is a boon and a bane, both in some respects:

Advantages:
– Direct marketing involves direct business. So it is cost beneficial for consumers, as there is no price hike due to wholesalers or retailers.
– Marketing executives can state certainly of the exact response to their products.
– The profit or loss can be more accurately judged.

Disadvantages:
– Sometimes, direct mailing offends the customers and many do not endorse it as they say it inhibits their private lives.

But most marketing managers are in support of this kind of business. The various forms in which direct business is made are:

– Direct mailing: Here, paper mails are sent to the selected groups of people, who likely to give positive response e.g. the paper mails of latest food processor is sent to all homes where house wives are resident so that immediate response is seen. Also CDs can be used as demonstrating media.

– Email Marketing: Here, emails are sent to all the selected customer categories with repeated intervals of time. But most of these are put into trash and spams. So the effectiveness of this form cannot be predicted.

– Telemarketing: In telemarketing, calls are made directly to the consumers and the concerned product is advertised. People sit at call centers to sell products on behalf of their clients. But this form of direct business is quite unpopular and most people oppose the uninvited calls. It was initially made illegal but later on new laws were re-enforced and calls are now made only to those who don’t mind them.

– Voicemail: Telemarketing created a lot of consumer opposition and consumers would abuse the ones advertising on the phones. In order to avoid this, voicemail marketing was introduced, wherein; the entire advertisement is digitally recorded and presented.

– Use of coupons: Coupons are attached to direct mails and sent to the consumers. These generally advertise and give cost benefit to the consumers. So they avail these coupons and respond fast.

– Television marketing: Advertisements are given on the television and demos are with toll-free call back numbers or certain websites for the consumer to get in touch with the manufacturers.

– Broadcast faxing: This is the least popular form of direct marketing. The ads are directly faxed to the consumers.

Direct marketing can thus become successful only if the entanglements with the consumer are good. It can be B2B or B2C. It measures exact consumer response.

Marketing Environment And The Factors Involved

Marketing environment is made up of all the factors and forces that influence marketing. These forces can be internal like departments (other than marketing such as finance department and human resource department) or external like competitors, suppliers, economic or political situation. To understand them better, marketing personals divide them in two categories namely macro environment and microenvironment. Lets have a look at some of the important factors involved in marketing environment.

Internal factors:
All the departments involved in business management affects the process of marketing as well, for example the finance or research department in large enterprises. Marketing department is bound to keep their expenses under the budget set by the finance managers or to consider recommendations from the research department. Similarly the supplies and collections can have an impact on marketing as well.

Customer markets:
Different types of customers markets include consumer markets (B2C), business markets (B2B), government markets (B2G), also a new type of customer market has emerged as a result of globalization i.e. international market. Where most other departments will treat these markets similarly, marketing team has to treat them all in different manner. Though most advertising campaigns are targeted to consumer market, the type of customer market does affect marketing decisions on the whole.

Competition:
Competition is becoming more and more influential in a company’s approach towards marketing. Competition stems from the business that is offering the same product as yours. A business has to counter this competition through marketing; some times businesses do try to have a hit at their competitors in advertisements (though not candidly). The level of competition is also a decisive factor when planning on how much to spend on marketing.

Different types of publics:
Another important microenvironment factor is the publics (government, consumer associations, financial or media publics). All of them can have an affect (positive or negative) on company’s reputation and marketing.

Demography:
Good marketing managers tend to spend plenty of time in conducting demographic research for their targeted consumers. Demography is the research of gender, age, race or anything else related to consumers. International businesses are concerned about various races (Asians, Hispanics, etc) and their different set of demands. While the terms like “baby boomers” or “generation X” were invented to reflect the specific age groups of consumers.

Economic Factors:
All the variables of economic markets like inflation, rate of exchange, fiscal policies and monetary policies fall under macro environment factors. They affect all businesses, and needless to say their marketing efforts as well.

Other Factors:
Other notable macro and microenvironment factors are marketing intermediaries, political stability (or instability), new technologies or natural forces.

Franchising – Best Profit Solutions In Marketing

Do your customers love your products & Services & often tell you that you should take your presences nationwide? (Global)

Do you have a unique business concept that if you could just get people to sell it for you know it would be huge hit?

Do you have a great product or service but you are struggling to get / find commissioned sales people that will sell it for you?

There are common questions/ challenges faced by small / medium business owners.

When we try to find strategic Solution to any of above problems one sample solution emerge which answers all above fretrationr for growth the solution ties in franchising our business.

Franchising is a very effective route to expand your business operations in fastest time frame.

Lets see our market place to identify 3 major business brands which are highly successful today in playing a dominant role in the market.

1. Delhi Public School
2. Career Launchers
3. Mothers Pride’s Play School

We know these businesses have grown fantastically taking franchising route to success.
It is very successful at profitable method, why very few small business owners utilized franchise method.
The reasons are given below:-

1- People think it is too complicated

2. They fear they will lose control.

3. They believe it is very expensive

4. They don’t think they have a business that can be franchised.
or
5. Most importantly they don’t know how to proceed ahead. They never got started.

All the above fears are incorrect. The fact is that all businesses can be franchised to grow phenomenally.

There are 10 business areas that make your business ready to franchise route to success:-

1. You need to have good business concept- products/ services. It need not be completely new ideas. Look around to notice how may CAT coaching centers/ playschools are franchised profitably.

2. You need good operational system. This means many of your operations have set procedures/ systems/ methods.

3. Business must be sample to understand. You should be able to teach it to other people in short period of time.

4. Your business needs to make money. If business is not profitable, No point in franchising. You should know if your franchisee can earn at lease 15% profit / return on investment.

5. You must plan by to manage a corporation. You will be managing larger business. So mindset of franchiser and management skills are keys to success.

6. Your business must have some VSP (unique selling proposition) so it looks attractive to investors.

7. Your business must have appeal to people in other cities / regions/ states. The demand of the product must be widespread.

8. Your business plan does not complete with any very large dominant competitor.

9. The inventory used in your business must need finance. You must create financial leverage so it is best to have assets that can be financed.

10. You must be willing to take professional advice you will need to franchise your business.
It is a new give to super success and it has its own rules.

Franchising is a strategic marketing step to expand your business in shortest possible time.

You will be surprised to know that despite downturn in the economy, franchising route to growth has proved successful. Its a winning strategy.